My group went through quite the gauntlet in making this commercial. Our original product was a Polaroid Camera, but we had to change products about halfway throughout the process which I can explain later. The concept for our commercial was a road trip like montage. As seen below:
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This video played a big part in our polaroid commercial, but alas, it would not come to be.
My group filmed for 2 or 3 days for our Polaroid commercial, but that Monday, I lost our SD card with all our footage on it. We then had to scramble to put together a commercial. In the absence of time, we decided to forgo actors and use a Canon camera instead of a Polaroid. Our commercial focused on good close ups and how Canon helps you capture life.
At this point, everything is going every which way. We had production roles in the beginning, but towards the end, they were all muddled. Piper was Director, Layla was Art Director, Kate was Editor and I was Cinematographer, but after I lost the SD card, we all just worked together on the separate jobs. Piper and I filmed footage, Layla helped as a slight actor and setting up shots and Kate did the editing. Everything was turning around, then the weekend came. Kate, wonderful Kate was editing over the weekend when her computer broke and she was gone from school on Tuesday, meaning Kate had only 24 hours to edit the entire commercial again. She got it done and it looks amazing, but she didn't have time to do much color correcting. She chose a wonderful song and edited all the shots Piper and I filmed to the music.
Overall, I think our commercial was a success. It was entertaining and positive, especially after all the struggle we went through. I would love to try the Polaroid commercial again though!
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